Make it easy!

Marketing is about making it as easy as possible for your customer to do business with you. Remember that each barrier you put in place, each irritation your customer finds with your service is a potential block to a sale.

So why not review the customer experience? Try to put yourself in their shoes.

For instance:

· how easy is it for your clients to contact you?
· how easy is your billing system - do you offer different ways of paying?
· do you review your customer needs on a formal basis?
· do you tailor your products or services to match different customer needs?
· is your literature jargon-free?
· are your opening hours convenient for your customers?
· do you offer an on-line service?

Marketing shouldn’t cause a revolution in your business. If you think ‘common sense’ you should be on the right track!

But it’s quite easy to fall into routines and easier still to work around what is easy and convenient for you – rather than what is easy and convenient for your customers.
So, why not carry out a ‘Make it Easy’ review? Ask your customer to tell you what they think of your service, what they like about it – and then what irritates them. You might also want to consider some mystery shopping to really test the customer experience.

It might help you to modify the way you operate and improve your customer service by making the buying experience more endurable and enjoyable.

If you’d like to discuss making it easy for your customers, why not talk to the Marketing Manager? You can contact us here