The online marketing industry grew by almost 40% in 2007 according to new figures from the Advertising Association. With companies increasingly releasing the benefits of cost affective e-marketing.
With any winner there`s always a loser and in this case its direct marketing. The industry saw a drop in year-on-year growth of 6.5 per cent.
The Advertising Statistics Yearbook 2008 confirmed that digital marketing has now overtaken direct marketing as the third largest channel by market share. Digital expenditure represents 15.6 per cent of advertising expenditure while direct marketing now accounts for only 11.2 per cent.
The direct marketing industry was worth £2.17bn in 2007. Press advertising was still the biggest channel with expenditure of £7.71bn, and a 39 per cent share of the market. This was followed by TV at £4.6bn and a 24 per cent share.
The UK advertising industry grew by 4.2 per cent in 2007 to a total of £19.4bn.
We have a wealth of experience in e-marketing and offer a complete e-marketing service from website design to HTML e-mail campaigns. Talk to one of Diligences experienced professionals today on 01424 447858 or visit www.diligencegroup.co.uk and let us get your business moving in the right direction.
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